The Rise Of The Personal Brand
An excerpt from Six Pixels Of Separation by Mitch Joel
"Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc." With those words, management guru and best-selling book author Tom Peters launched the concept of personal branding with the cover story for Fast Company magazine, nearly ten years ago.
Through the years since Peters first brought the concept forward, many image consultants, HR professionals, and sales trainers have encouraged their clients (and anyone else who would listen) to think about themselves as personal brands as they grow their entrepreneurial endeavors. In most cases, this involved tips, tricks, and tactics to get other people to simply "like you. Effective? Maybe, but it was never a great long-term strategy.
On top of sales-like tactics to get people to buy from you, personal branding takes on an even more important part in your life in this era of digital footprints. Because you are publishing content and building community in this very personal channel, it's not just about what it does for your business, but what it will do for your, personally.
One of the major discoveries you will make is that like any of the major brands out on the market, your personal brand is also going to rise and become publicly known. The true power of........
"When your work matters to you and you have a larger purpose that excites you, you inspire others. Making that kind of positive impact on the lives of other people, makes you an unstoppable force."
Antiques and Collectibles
Buying and selling, or collecting antiques for your own personal pleasure can be very rewarding and a lot of fun
The antique business has always been around but with the popularity of the television series, "The Antiques Roadshow," the interest in antiques and collectibles has skyrocketed. In almost every city, large or small, and in rural areas, there has always been antique shops found along streets and highways, in malls, and in shopping centers.
Antiques can be found at garage sales, warehouse liquidation sales, and most importantly, around your own home. Sometimes, a look in the attic or the basement, in the garage or barn, or right in your living room or bedroom, can yield a surprising amount of interesting items, some that may be worth more than you might think.
What may appear to be worthless or mundane to you, may have a lot of value to someone else and vice versa since antiques and collectibles can be almost anything. The most valuable items may depend on how old they are or how rare they are, how they were made, who made them, and the material they were made of, or who wants them.
If the item was made by a particular company, or by a famous individual, the value may be significant. On many items, a signature or an initial, a number or grouping of numbers, an emblem, or some other identifying mark may determine what an antique is worth.
Old and rare baseball cards come to mind when you think about collectibles, and rightly so, because some of them sale for hundreds of thousands of dollars, especially if........
"To the world you might be one person, but to one person you might be the world."
This business classic is an insightful and engaging look into corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the........